My listings tend to sell pretty dang quick. How do I do it?
1)Excellent photography. In addition to selling real estate, I’m also a professional photographer. Works out really well for my clients! Their homes end up looking like they’re straight out of a magazine. With nearly all buyers and all of the buyers’ agents looking at listings online first, it only makes sense to make a good first impression. Before photographing each property, I go by a few days ahead of time to make suggestions to the sellers on what they might wanna do staging-wise. Probably all the same things you see on HGTV, but sometimes it’s nice for people to get an outside perspective.
2)Interesting remarks. If I see another listing that says “Cute 3BR ranch. Must see!”, I’m going to scream. When people are looking through hundreds of possible properties, it’s important to stand out. I think my marketing remarks break through the noise better.
3)Accurate pricing. The best listing price is one that’s based on comparable solds, as well competitive with other active listings. I love crunching numbers. Overpriced listings don’t get shown, because people look for homes in the price range they can afford. During any given year, homes in Lexington sell on average for 96-98% of the asking price.
4)Not with print advertising or open houses…LOL. I’ve found them both to be a big waste of time and money. Most print advertising and open houses are done to benefit the agent, since it’s a great way for them to meet new clients. The best part? Since I don’t blow dollars and energy on print advertising and open houses, the listing commission I charge is really reasonable. Because I tend to sell houses really quickly AND at a reasonable commission, I get a lot of word-of-mouth referrals. Win-win.
It’s not rocket-science, but I’ve got my system down, and it works. Whether you’re looking to get your house listed ASAP, or if you’re just interested in knowing how it might stack up in the current market, give me a shout HERE. I’d love to chat with you!
